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In the article there is an attempt to construct a conceptual model for selecting fundraising (grant, nonrepayable) sources of project financing, incl. high-tech and innovative ones. Three main sources are identified (individuals and legal entities, the state), as well as two forms of interaction with them (address and program support). Three key parameters are identified, which allows you to make a decision about referring to a particular source. Through one of the sources (donations from individuals, in particular, crowdfunding) a comparison of theoretical assumptions and analytical materials were made. The comparison of theoretical assumptions and statistical data through the example of raising funds from individuals through crowdfunding platforms confirmed the correctness of selected parameters and a brief assessment of their

The Sources of Innovation Financing: a Conceptual Model for Adopting Managerial Decisions