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The object of the research is the latest trends in goods and services markets in Ekaterinburg (a city with the population exceeding one million, a central administrative municipal entity in one of Russia's industrial regions). The article describes the assessment of the consumer market in the last decade, which was carried out by the authors in 2016-2017 as part of a working group under the municipal Administration for the implementation of the Ekaterinburg Strategic development plan. The materials demonstrate in detail and characterize the experience accumulated in the municipal entity in drafting policy documents and give a brief description of the executive mechanism of the approved instruments implementation. The methodology is based on widely known and recognized method of SWOT-analysis, which helped the authors to find out strengths and weaknesses, current opportunities and challenges for the development of the goods and services market up until 2030. As a priority for boosting competitiveness of the consumer market, comfortable environment for consumption of goods and services was identified as a separate dimension. Scientific novelty of the presented materials is defined by the statistical analysis of the operation of the goods and services market that allowed the authors to critically assess the pertinence of strategic priorities in consumer market management stipulated in the current version of Ekaterinburg Strategic Development Plan 2025. The authors proposed and identified new priorities and goals for market development in view of the established current trends for a longer-term future (until 2030). The results have scientific and practical value and justified strategic directions for consumer market development for cities with the population exceeding one million that are administrative centres of industrial regions. The article is of interest to the academic community and local authorities that deal with municipal development strategic management. Keywords— consumer goods, consumer market, SWOT-analysis, municipal entity management, policy planning

Study on Strategic Priorities in Goods and Services Markets of a City With the Population Exceeding One Million on the Basis of SWOT-Analysis