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The article analyzes the relevance of using social engineering in the pedagogical activity of an educational organization to form the necessary personal characteristics of students as future "builders" of the country's public relations. The main characteristics of the method of social engineering are presented; features of the use of this method in the activities of the university are revealed; the application of this technology on the basis of empirical verification of its results on a sample of university students is justified. It was revealed that after using this technology in the framework of the school year, changes in the motivational, cognitive and behavioral component of student activity occur. The materials of the article are of practical value for those involved in the training of specialists in the system of higher and secondary education.

Social engineering as a technology of pedagogization in the conditions of transformation processes in Russia