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Creative industry nowadays is considered to be one of the promising industries that can contribute significantly to one country’s economics. Creative industry is very potential to be developed because the main resource of the industry is unlimited, since the main resource of the industry is the intellectual capital of the society. In Indonesia, the terms of creative industry was founded in 2005. The Indonesian creative industry forum was born from communities in Bandung. There are 15 sub-sectors in creative industry. If the municipality would like to develop all sub-sectors simultaneously, it will need a substantial amount of funds. The originality of this paper is that it will suggest developing the creative industry area with Bandung as an example by utilizing the OVOP (One Product One Village) concept. The method used to make the point of analysis is the qualitative method. This research used literature study to analyze how OVOP concept might help Bandung to be more sustainable economically, in the terms of creative industry sector. Bandung municipality needs to make priority in order to achieve sustainability in the development of creative industry in the city. OVOP strategy can be implemented to make some areas to be more concentrated to produce certain products. The focus strategy in OVOP leads to unique product and service production that can be sold in the market, thus a unique value-added product will give a competitive advantage for the area. Having a competitive product will increase the income and economic sustainability for that particular area. Keywords—creative industry, creative city, economic sustainability, OVOP concept. INTRODUCTION The creative economy has become a powerful transformative drive in the world nowadays. The potential of creative industry for development is vast and waiting to be withdrawn. Creative economy is one of the most rapidly growing sectors, not only in the GDP and income generation but also in job creations and exporting activities(1). In 2015, study by World Intellectual Property Organization (WIPO) in 45 countries concluded that creative industry has contributed over 7% in average for the total GDP in one country’s economy (2). In the special edition of the United Nations Creative Economy Report, the world trade of creative goods and services put a value of US$ 624 billion in 2011 and more than doubled from 2002 to 2011 (3). This fact shows that creative industry has the highest growth rather than any other industry in the world economy. One reason that caused creative industry is such a potential sectors to be developed is because of the resources needed in it. Creative industry main resource is the intellectual capital, or the human capital of the industry itself. Human intellectual has no boundary, unlike other types of resources such as financial resource; creative industry has the basic of human creativity and idea building. The potential of growth and the human potential are the main reason why government need to pay attention to creative industry. Based on the creativity of the people, creative industry embodies the spirit of sustainable development, which recognized that people are the centre of sustainable development (4). In Indonesia, the discussion about creative industry was started in 2005 among art communities in Bandung. Later in 2007, Bandung was nominated as the pilot project for the creative city for the Asia Pacific Region. The creative industry movement in Bandung occurred because there is collaboration between cultural, social, and economic activities (5). There was a real contribution of creative International Conference of Integrated Microfinance Management (IMM-16) © 2016. The authors – Published by Atlantis Press 0169 industry to the Bandung economy. In 2002, the GDP contribution from the creative sectors was 12.82%, later it was increased to 14.46% in 2007 (6). It was predicted that the creative industry sectors GDP contribution to Bandung will keep increasing. But the next question is what the municipal should do to make the creative industry to be sustainable in the terms of growth and contribution for Bandung’s economy?

Using OVOP Concept to Achieve Economic Sustainability in the Creative Industry