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The enterprise's marketing ability is critical for the survival of enterprises in the complex competition environment. At present, the theory focuses on the qualitative analysis of marketing ability, based on the logical framework of marketing ability, this paper constructs the evaluation index system of the marketing ability, in order to make quantitative analysis on the marketing ability. Because this system is comprehensive, systematical, and easy to operate, the evaluation index system is practical and significant for improving the evaluation level of marketing ability of all industries.

Discussions on the Construction of Indexical System for Evaluation of Enterprise’s Marketing Capability