English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Market orientation is one of the major research areas for the development of strategic marketing in the past two decades. Since the early 1990s, the main goal of market-oriented research has been the relationship between market orientation and organizational performance. This paper reviews the domestic and foreign scholars' research results on the relationship between market orientation and organizational performance. The results show that the existing research can be divided into three types: the first one is that the market orientation directly affects the organizational performance; the second is the relationship between the organizational performance and the market orientation; The influence of market orientation on organizational performance exists in the role of intermediary variables and regulatory variables. Third, market orientation has no direct impact on organizational performance.

A Review of the Impact of Market Orientation on Organizational Performance