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Aksu is located in the southern Xinjiang region of Xinjiang Uygur Autonomous Region. Aksu is a temperate continental arid climate in temperate continental region. It is suitable for the production of apples for more than 2,600 hours, light, temperature and water. However, with the increase of Apple's production, Apple sales at any time are becoming more and more serious, becoming a major impediment to the further development of the Aksu apple industry. Therefore, by analyzing the present situation of Apple's marketing in Aksu, the author puts forward two marketing models suitable for Aksu's development and the countermeasures to reconstruct the two models, and hopes to build up the modern apple marketing model of Aksu region.

Study on Apple Marketing Model Based on Modern Aksu Region in Xinjiang