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Employment is the choice of majority students when leaving university. In the background of “Mass entrepreneurship and innovation”, more and more graduates select the entrepreneurship to realize the value of life. Under the new economic and social development situation, the employment and entrepreneurship of university students are facing great challenges. This paper analyzes the key points of employment and entrepreneurship education of the university students in the new circumstance to provide some references for the university teachers. Challenges of Employment and Entrepreneurship of University Students The reform of higher education in our country makes more people have the access to the university education, but it also brings about the corresponding problems: employment and entrepreneurship. There are not so many employment opportunities in the new circumstance. The major colleges and universities to focus on how to solve the problem of the college entrance, every college students should configuration of software and hardware is obviously insufficient, so the high school not from thought attaches great importance to the education of the undergraduate employment problem is clean up the things, although major colleges and universities began pay attention to college students' employment education, but education of College Students' employment "randomness" to carry out the situation currently in the major colleges and universities exists generally. Higher education needs to be developed, but it needs more healthy development. In the next few years, the number of students in colleges and universities and the number of graduates will continue to rise. The number of college students and the total amount of employment increased the difficulty of college students' employment education to a certain extent. However, the allocation efficiency of labor elements is determined to a large extent by the allocation of resources and the allocation of resources, as well as the willingness to work in the wage rate parameter. From which we can draw such a revelation, it is that college students must have a conscious career aspirations, this occupation is their desire to form a willingness to work and the willingness of the inner drive. There has been a turning point in the labor supply in China, but this is not a big change in the current labor market situation. Therefore, in order to improve the employment rate of college students, it is needed to build up a sense of professional autonomy. The so-called "professional autonomy" is that college students according to their own career preferences and comparative advantage, through a diversified employment model to integrate into the community, and with the community to form a good interactive interface. Among them, the formation of independent entrepreneurial consciousness is very important. 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016) © 2016. The authors Published by Atlantis Press 1217 On the other hand, due to the imbalance of regional development in our country, the contradiction between urban and rural development is not balanced. The lack of high-quality talent is the bottleneck restricting the development of less developed regions. College students do not want to long-term development of the Midwest or less developed regions. Has led to some places less than college students, and some local students get together and employment difficult phenomenon occurs. At present, many colleges and universities in China for talents to cultivate basically followed the traditional elite education of single mode and single model of development inevitable and the diversification of the social demand contradiction, cannot meet the market demand, social demand, business needs, elite education development direction and mass was development direction of confusion. Results are on the one hand, elite education is affected by the impact of the mass education, running power dispersed, irrational allocation of educational resources, leading to decline in the quality of education, on the other hand, popular higher education training objectives and training specifications dislocation, the content of education divorced from reality. Also under the mode of elite education colleges and links between units is very simple, of past planned economy, colleges and universities, and relationship with the very simple. A to a, adjusted by the plan, in a market economy under the regulation, especially in the labor market, the school and the unit has become more and more complex. For a long time, meticulous professional division of higher education in our country, there is an insurmountable gap between professional. Under the new situation, how to break through the "labor pains" of the reform of education mode is a vital challenge for the university itself. Key Points of Employment Education under the New Circumstance Update Employment Education Ideas. Simple employment guidance unable to carry out the education of College Students' employment, the textbook bring if not combined with the actual situation of the school to guide students to employment, there will be "acclimatized" phenomenon, conservatism, depend on, rely on will make the employment of college students can not deeply to carry out, can not adapt to the need of education reform, will not be able to fundamentally improve the talent training quality. Therefore, colleges and universities should change the traditional concept of simple employment guidance, and actively strengthen the full range of employment education research, to provide practical theoretical results for the development of employment. The meaning of clear employment education of college students to raise awareness of employment education of college students, employment education of college students is on the basis of the society and the market demand to college students' professional learning and planning is the main content of the education practice process. The employment education to improve employment ability as the core, to create innovative talents of the new era for a vision of education, emphasizing the combination of universality and individuality. The employment education is an important part of talent cultivation and education in colleges and universities, and it is a systematic project. At the same time, we should improve the connotation of the employment education research. The requirements of the relevant experts at the university as part of the research staff. Researchers should often go into the talent market to understand the recruitment situation. Improve Employment Education Content. At the opening and adjustment of academic and professional settings, univerty should consider the demands of social and economic development. It should also consider the employment education in Colleges and universities and professional schools organic fusion together, content of employment education penetrated into the specific professional teaching, in the core professional courses teaching can be interspersed with knowledge in the course of employment direction and the ability to obtain employment and employment. For

Research on the Employment and Entrepreneurship Education of University Students under the New Circumstance