English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In this paper we examine online shopping behavior of two developing countries, China and Turkey. Local cultures have strong effects on consumer behavior in online shopping. Thus examining the cultural effects and examining the differences between different cultures are crucial to propose international, competitive and successful marketing strategies and investments. We determined factors to reflect the cultural difference between Turkey and China in terms of attitude towards online shopping. Attitude towards online shopping is examined through online shopping amount and online shopping frequency. We proposed hypotheses based on the proposed factors. Each hypothesis is examined through the results of applied survey. We also conduct group-based factor analysis in order to examine the distribution-based differences between Turkey and China in terms of online shopping behavior of the customers.

Cross Cultural Online Shopping Consumer Behavior: Comparision of China and Turkey