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Urban tourism is going to be an important tourism activity in the world. Pekalongan, a small city in Central Java, is famous for its cultural heritage. One of the areas which is potentially developed to be a tourist destination is Kampung Sumbawan. The purpose of this paper is to find out and suggest how to manage urban tourism of Kampung Sumbawan in Krapyak, Pekalongan through SWOT analysis. 15 people participated in Focus Group Discussion (FGD). They are representatives from local governments, media, academicians, and local community from Kampung Sumbawan. This study used the research methods of SWOT analysis to investigate the internal ressources (strength and weaknesses) and external environment (opportunities and threats). Based on the SWOT analysis, the positioning of Kampung Sumbawan could be predicted and the strategy can be decided. The research found that the appropriate strategy to develop Kamping Sumbawan is by doing improvement strategy, especially in improving product and service there, and joint venture with other parties. Keywords—Urban tourism, SWOT analysis, strategies

How to Manage Urban Tourism of Kampung Sumbawan, Krapyak, Pekalongan: A SWOT Analysis and Related Strategies