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Bali is one of the provinces in Indonesia which is also a tourist destination for domestic and foreign tourists. Relief and topography of the island which has beaches, volcanoes and lakes, causing the island of Bali as one tourist destination is very popular with tourists both domestic and foreign tourists. As well as its beautiful scenery, Bali is also known for its culture. Bali has eight districts and one municipality, one of which is the district Klungkung. Klungkung is one area that has a cultural history and still preserves cultural traditions. Dewa Mesraman is one of tourist attraction in Klungkung, but not many tourists are aware of this tourist attraction. The method of this research is used SWOT analysis. To find the data in this study, data collection techniques used include interviews and observation of nonparticipation. In addition, to support this research used several reference library as well as books and documents are related to the research. The participants in this research are the key informants come from leader of Pura Panti Timbrah, local society, travel agent, and visitors. SWOT analysis for Dewa Mesraman identified five strenghts, six opportunities, six weaknesses, and four threats. Keywords—Tourist Attraction, Cultural Tourism, SWOT Analysis

Strategic Planning of Cultural Tourism at Pura Panti Timbrah, Paksebali, Klungkung Study Case: SWOT Analysis of Dewa Mesraman Attraction