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With the development of China's socialist market economy, ideological and political education in the new media environment has become one of the key research questions in the field of education, and it is also a hot issue. With the continuous development of Internet technology, and we improve the level of China's information technology, when new media that consequently conduct brings the current phase of opportunities of ideological and political work, but also it brings a lot of new problems, and it brings a certain degree of difficulty for Chinese Universities ideological and political education to carry out, which not only affects some basic elements of ideological and political education (including its theory of ideology and values) and has a strong impact on the concept communication, communication system and means of communication of ideological and political education. In this process, the majority of our ideological and political education theorists should proactively improve the ability to identify problems and solve problems, and they promote the development of ideological and political education. In this study, it summarizes new media features under the premise of effective definition for the general concept of the new media, it discusses the opportunities and challenges of the new media bring to the ideological and political education in our country on the basis of it, and it proposes specific measures to strengthen and improve the ideological and political education in the new media environment. In this paper, we use the theory and methods of many disciplines and we put carrying out ideological and political education in the new era of innovation environment as the purpose, and we actively explore ways and means that is fit for the environment and the development of ideological and political education in modern era, which have exploratory, prospective, cross-cutting features. Through this study, we hope to provide some reference for college about the use of new media technology to strengthen and improve the ideological and political education under the new situation. Keywordsnew media; ideological and political education; meaning

Effect and significance of the study of Universities Ideological and political education in new media era