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Promote public services language specification established as the key point of National medium and long-term language reform and development of career planning. Scenic spots are an important part of public service. The non- standard language phenomenon is partly disrupting the order of words, it will influence Chinese cultural Inheritance, and damage to the tourism scenic spot image, the image of the city and National image, confuse youth on the correct cognition of characters. Therefore, after full investigation and study analysis, we recognize the Subjective and objective reasons of non-standard language phenomenon, it includes, language itself, standards and regulations documents, standard consciousness is weak, the application level is not high, Supervision mechanism is not sound. Therefore, we should take more measures, strengthen propaganda and education, enhance the procedural standards, and strengthen supervision. We will promote the language application ability of Employee, Raise awareness of the specification, Speed up the language specification file, and improve the mechanism of language standardization of the scenic spot management, to promote the improvement of language specification of the scenic spot.

The Situation, Harm, Causes and Countermeasures of Scenic Spots Non-standard Language -----Taking Tianjin as An Example