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In the contemporary design scene, the design vocabulary from different historical periods and different countries begin to appear with a wide range of forms in front of us, so that our national and traditional design history and vocabulary resources exposure to a diversified design scene. We did see the worldwide spread of an international style, and we also saw that the ego, ethnic and national cultural identity of design is also constantly highlighted in the globalized economy and cultural scene, so it is a thought-provoking question that how to think about their own cultural identity design in the global and diversified scene, how to create design products that have national design features in a globalized scenario, and reflect their own national aesthetic trends.

Research of the impact of aesthetic psychology on graphic design