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For most enterprises, marketing is one of the most important channels to gain benefits. Moreover, it is the fundamental guarantee for them to promote the health, stable and sustainable development of enterprises. A reasonable and feasible marketing strategy can provide enterprises with huge profits. Enterprises have to experience different stages during their life cycle. Berceuse the problems faced by them in every stage are different, different marketing strategies should be made for different stages in the life cycle. Therefore, enterprises' marketing strategies are analyzed from the view of their life cycle in this paper. Theoretical review on enterprise life cycle and enterprise marketing strategies

Analysis on Marketing Strategies From the View of Enterprise Life Cycle