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Based on the internationalization background of Chinese household appliances enterprises, all kinds of risk factors were analyzed, and the risk evaluation index system were set up through 20 observation indexes of four type risks. Then the analytic hierarchy process was introduced to evaluate the internationalization risk of Chinese household appliances enterprises quantificationally, which is a simple and practical measure for risk Valuation and risk management decision.

Analysis on The Internationalization Risk of Chinese Household Appliances Enterprises and It�s Valuation