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Media in Russian Federation holds an important role both in the daily life of its society and for the government of Vladimir Putin needs. Media becomes the bridge to deliver information and ideology to the mass of people, inside or outside the country. In the hand of Putin’s government, ideology can be put into anywhere including to one of the most famous animated television series, Masha i Medved’. Therefore, the purpose of this research is to reveal the spreading of Russian nationalism ideology through the hidden meaning behind visual signs in Masha i Medved’. In order to do this research, the author use Roland Barthes’ semantic theory, denotation and connotation. The methods used in this research are expository, descriptive, and criticism. From this research, it can be concluded that there are Russian nationalism ideology inside Masha i Medved’ affects the audience from all over the world, including

Маша и Медведь (Mashya i Medved’) ‘Masha and the Bear’: the Spreading of Russian Nationalism as an Ideology