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With the rapid development of information technology, reputation has become the signal of CEO's ability. The existence of high reputation enhances the CEO's enthusiasm and prudence in the work, thus promoting the operation and development of the company. This paper selects 2017 A-share listed companies in China as a research sample. According to the different nature of property rights, the CEO reputation and the effectiveness of internal control are empirically analyzed. The research finds that good CEO reputation can promote the effectiveness of internal control of enterprises, and under different property rights, the reputation of state-owned enterprise CEOs has a significant positive correlation with the effectiveness of internal control. The regression coefficient of non-state-owned enterprise CEO reputation and internal control effectiveness is negative, and has not passed the significant test. This shows that the establishment of a reputation mechanism is

CEO Reputation and Internal Control Effectiveness — Based on China A-share Listed Company Data