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With the rapid development of agricultural products e-commerce, shopping green products online has a very broad application prospects and growth potential. As a network service process, it is necessary for buyers and sellers to evaluate and analyze the service quality of buying green products online. On the basis of literature analysis, we construct the servicing evaluation index system of shopping green agricultural products online, adopt index weight evaluation through analyzing many experts and form the relevant dimension series of weights set by using fuzzy Delphi method. As the result, we get comprehensive fuzzy scores and the improving method for the service quality evaluation of buying green products online. Related research conclusions could be able to provide buyers and sellers with reference and basis for decision-making when they buy green agricultural products online, and promote the healthy development of shopping green farm products online through better regulation of trading behavior in the network transaction. Keywords—green agricultural products; online shopping; service quality; evaluation; fuzzy analytic hierarchical method

The Service Quality Evaluation System of Green Agricultural Products in Online Shopping Based on Fuzzy Analytic Hierarchical Method