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When "culture + tourism" becomes a new hot spot in the tourism industry, tourism has become an important way of cultural propaganda and cultural dissemination. Although the cultivation of intercultural communicative competence of foreign language tour guides and other related industries has been paid more and more attention, there are still some problems to be solved in depth. First of all, the number of foreign language tour guides is scarce, especially in minor language. Second, the foreign language tour guide's cross-cultural communication ability is insufficient, the related ability cannot be tested in the qualification examination. Thirdly, the career promotion channel of foreign language tour guide is narrow, the promotion incentive is insufficient, and there is also a lack of relevant career guidance platform. The improvement and solution of these problems require topdown policy guidance and reform in the field of education and teaching. 文旅融合背景下跨文化交际人才培养问题研究 邵春子 1, , 蒋婷婷 2,b 12吉林大学珠海学院外国语学院,珠海,广东,中国 shaoqidi@163.com, xiotietie@163.com 关键词:文化旅游;跨文化交际;人才培养;外语导游 中文摘要.当“文化+旅游”成为旅游行业的新热点,旅游也就成为了文化宣传和文化传播的重 要途径。外语导游等相关行业人才的跨文化交际能力培养虽然不断得到重视,但深入来看, 依然有亟待解决的问题。首先,外语导游人才数量缺乏,小语种尤其严重。其二,外语导游 的跨文化交际能力不足,相关能力在资格考试中得不到检测。其三,外语导游的职业晋升通 道狭窄,晋升激励不足,也缺乏相关职业指导平台。这些问题的改善和解决需要自上而下进 行政策上引导和教育教学领域的改革。

A study on Cross-cultural Communication Personnel Training Against the Background of Culture and Tourism Harmonization