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Rivers for most residents in Banjarmasin have some functions as water resources, transportation infrastructures, economic activities, places for interaction and socialization. From the existing 150 rivers, there are merely 102 rivers that are still worked. Many rivers have lost their functions as a result of erosion, waste, and sedimentation. From those facts, it needs an attempt to revive the functions of rivers in order to become the basis of city development in Banjarmasin. This research is intended to describe the attempts which had been done and have been done by the government concerning to the directions of Banjarmasin image recovery in city development concept especially in recovering the functions of rivers in Banjarmasin. This study uses a qualitative approach. Data collection techniques used are field surveys, interviews, literature studies and previous research’s results. The result of the research shows that the attempts from the Government in Banjarmasin to recover its image in city development have been done normatively and formatively. Normatively through the implementation of various regulations related to river management, while formatively through the arrangement of riverbanks, optimizing the presence of rivers as a means of transportation and making floating markets as the identity of the region. Keywords—river, city image, Banjarmasin

Rivers and City Image of Banjarmasin - South Kalimantan