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Information technology (IT) utilized in various sectors, also in public services in the form of the development of electronic governance (e-gov). In Indonesia, the development of eGov is aim to improve the quality of public services effectively and efficiently. This became a positive trend and began to be developed in many regions. An important factor in this case is how to design effective socialization mechanism. To successfully implement a program, Government have to make citizens realize and understand both the benefit and procedure. This research is going to observe the process of implementing the Smart Kampung program in Banyuwangi, a program that accelerates public service at the village government level with technology as the main element. Using the theory of diffusion of innovation, this qualitative research focuses on investigating the right communication channels to socialize the implementation of the program. The results show that even though the program relies on the use of communication technology, the process of recognition as well as learning to residents remains through communication channels that are appropriate to the social characteristics of the Banyuwangi community. With the majority of rural areas, traditional communication patterns through direct meetings become communication channels that are considered effective Keywords—E-Government, Diffusion of Innovation, Communication Channel

E-Government to Improve Public Service in Village Difussion of Smart Kampung Innovation in Banyuwang