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Serangan is a small island surrounded by white sand beaches, and has a strategic location near Kuta, Sanur and Denpasar City. The right development strategy will be able to provide maximum benefits in order to improve the community's economy and environmental sustainability. This study aims to examine internal and external factors and their development strategies. The data used are primary data collected through observation, interviews, questionnaires, with purphosive sampling method involving stakeholder in Serangan Village and secondary data. The data obtained was analyzed by SWOT. The results of the study shows that there are 8 strengths and 7 weaknesses of internal factors with IFAS score of 3.84. External factors have 8 opportunities and 3 threats with EFAS score 4.04. The strategy developed is to support aggressive strategies by utilizing the power they have to capture opportunities. The recommended strategy: S-O is in the form of formulating marine tourism packages both in fullday tour and halfday tour and conducting promotions with Denpasar Government. S-W: strengthening local potential, providing information widely and utilizing transit guests & early check out for tracient tours. W-O: Undertake training efforts for the community on the need for seven charm program (saptapesona), special souvenirs, complete infrastructure, strengthen the tourism awareness group (Pokdarwis) & coastal layout. W-T: Maximizing the role of society organisations(banjar and sekehe) as well as socializing tourism to the community. The recommendations given are the results of tourism contributions that need to be returned to the village to strengthen the THK value in the local area. Keywords—component, formatting, style, styling

Strategy of Developing Marine Tourism Based on Tri Hita Karana in the Village of Serangan, Denpasar