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-This research was conducted in the Pandawa beach tourism area of Kutuh village, sub-district of South Kuta, Badung. The purpose of this reseach is to formulate tourism products that are in accordance with the potential that exists on Pendawa beach that can be categorized as creative tourism products and determine the management model of coastal tourism areas. Data collection was carried out using observation, interviews, focus grop discussion methods. The analytical tool used to analyze data is a qualitative analysis technique in the form of descriptive analysis and synthesis analysis. Based on the results of the analysis shows that creative tourism products that can be formulated based on the potential that exists on the Pandawa coast and based on the criteria of creative tourism products that are viewed from three dimensions, namely: Educational tours, Paragliding, Coral Reef Transplantation, Padma Bhuana tower, Maritime Museum, Cultivation Tourism and Seaweed Culinary. Pandawa coastal area management model, can be seen from two aspects, namely: 1) Functional management that is applied to pandawa beach tourism object is to use three (3) functions, namely: a) Strategy function, management of pandawa beach attractions setting goals and make operational plans. b) The function of internal components, management of Pandawa beach tourism organizing, staffing, directing, and operational supervision, c) Functions of external constituents, management of Pandawa beach tourism cooperating with third parties namely private and regional government. 2) From the systemic model, the management of the Pandawa beach tourism area that follows the management process comprehensively, the steps are as follows: a) Identify the tourism facilities offered on the Pandawa coast, b) The effective management structure, c) Determine the people who right, d) Making policies and rules, e) Doing coordination vertically and horizontally, and f) Making accountability reports.

Formulation of Creative Tourism Products at The Area of Pendawa Beach Natural Tourism Village Kutuh Badung Bali