English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The modern world and people’s consciousness in this world are changing rapidly. Therefore, the former status of the leader as a phenomenon of the "mediator" of the main lines of force of culture is transformed. The main trend of postmodernity can be defined as a global clustering of reality. It consists in the predominance of the virtual medial environment and the lack of “classical reality”. The leader’s figure in this situation must also be deconstructed. The world built by clustering processes is a world of uniform formation and existence, where the logic of the digital binary code space dominates, where goals and meanings are also unified, where the symbolic national world is constantly destructed, with subsequent unifying conversion. In this situation, the status and figure of the leader also undergoes transformation when the leader more and more performs the functions of unification. Personal and psychological impact is reduced, while the "psychology of the masses", advertising and mass media increase in its influence. The leader of modernity is essentially the “instrument” of mass. This paper focuses on the issue of the deconstruction of a figure of the leader in the modern, over-complex, cluster world. The paper contemplates on the role of the leader as well as the tasks and accomplishments the leader should undertake.

Deconstruction of a figure of the leader in the cluster world