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In Indonesia, "Islam Itu Indah (Islam is beautiful)" religious program on Trans TV is a "preaching-tainment" which has a high rating. On the one hand, viewers give a positive response because they consider the materials of the da'wah delivered are actual, easy to understand, and entertaining. On the other hand, a negative response emerged from Muslim scholars and intellectuals, seeing as a change in religious authority that should be based on the mastery of Islamic sciences (Muslim scholars) shifted to media authorities (da'i-celebrities), in which the material aspect is less qualified, and the delivery methods are inappropriate. This research specifically discussed the profundity of hadith materials on the program to see the characteristics of the delivery of hadith as a source of reference of da'i in explaining certain material, and how the tendency in interpreting the hadith. The research method used was qualitative research with qualitative descriptive analysis approach, with observation and documentation. The observation on six episodes in 2017 showed that the da'i were generally less profound in explaining the hadith, e.g., not fully explaining the text of hadith (sanad and matan), the source of the hadith book and its quality, and understanding the hadith textually with a cursory explanation. As a recommendation, it is necessary to involve the Islamic scholars in the preparation materials of da'wah and the need visualization of hadith text, translations, referral sources, and the quality of the hadith.

THE PROFUNDITY OF HADITH MATERIALS ON 'ISLAM ITU INDAHq ON TRANS TV