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This article is part of a study to analyze the communication strategy used by the Communications and Informatics Office (Diskominfo) of Malang City in improving the growth and empowerment of Community Information Group (KIM/Kelompok Informasi Masyarakat) in Malang City recent days. The analysis was carried out with a 10-step approach of John Middleton's communication planning. This research is a qualitative research with case study method. The type of research is descriptive research. The data were collected thorugh in depth interview, literature studies, and documentation. The results show that the concept of “KIM Based on Regional Potency” was an innovation KIM empowerment developed by considering the character, physical and non physical potentials in each urban village in Malang. In order to empower the KIM to run optimally, institutional strengthening and coordination of all stakeholders, comprehensive communication strategy planning, formulation of Standard Operating Procedures (SOPs), and training for KIM empowerment facilitators are essential. Keywords—Community Information Group; community empowerment; communication strategy; communication development

Empowering Community Information Group: Strategic Communication Plan In Communication and Informatics Office of Malang City