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government regulation is an important measure to protect consumers' basic rights and interests and the quality of consumption products. Since April 2017, Yunnan Province has effectively dealt with outstanding problems in the tourism market and regulated market behavior through 22 measures in seven aspects aimed at regulating the order of the tourism market . In the face of new situation and problems after the implementation of the new policy, Yunnan tourism market needs to further strengthen and improve government regulation to promote the transformation and upgrading of Yunnan tourism

Research on the measures of regulating the order of tourism market in Yunnan province from the perspective of government regulation