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High School is a place of education to produce qualified generations. A good school is able to create outstanding students. School achievement is generated through good institutional managements, one of which is public relations department. Every school that has a vice-principal in public relations affairs should be able to design public relations program that can improve school performance better. Ideally, the school put Public Relations as part of dominant coalition involved in school policy planning and strategic decision making. The school principal and public relations should not only carry out activities that are one way promotions such as creating of banners, billboards, leaflets, but also design programs that answer public expectations. Public Relations is required to communicate the important role and significant contributions of Public Relations to all sectors at school in achieving the objectives of secondary education. Keywords—High School; Public Relations; Management

Reinforcement of Public Relations Position in Structure of the Secondary Education Institutions Organization in Semarang: A case study in Semarang Senior High School