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The objectives of this study include: 1) to study the level of good governance administration at Na Yai Arm Sub-District Administrative Organization, Na Yai Arm District, Chantaburi Province; 2) to study the level of service quality of Na Yai Arm Sub-District Administrative Organization and; 3) to study the relationship between good governance administration and service quality at Na Yai Arm Sub-District Administrative Organization. The population consisted of 2,946 heads of household who were registered in Na Yai Arm Sub-District Administrative Organization. The sample size was calculated by Taro Yamane’s formula with a confidence level of 95%. There were 352 participants used as a sample group who were selected by using a stratified random sampling technique. A questionnaire was used as the research instrument in this study. Statistics used to analyze data included frequency, percentage, mean, standard deviation, and Pearson Product Moment Correlation. The level of statistical significance was set at 0.01. The results revealed that: The sample group reflected that good governance administration at Na Yai Arm Sub-District Administrative Organization was of a high level; The sample group revealed that the service quality of Na Yai Arm SubDistrict Administrative Organization was of a high level; There was a linear relationship between good governance administration and service quality of Na Yai Arm Sub-District Administrative Organization.

The Relationship between Good Governance Administration and Service Quality at Na Yai Arm Sub-District Administrative Organization, Na Yai Arm District, Chantaburi Province, Thailand