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"New retail" is the application of new Internet technologies and new thinking. It is an improvement and innovation on traditional retail methods and selling products or services to consumers. “New Retail” is a new way in contact with consumers, so that consumers can buy the goods they need in a short time. The core of “new retail” is to enhance the user experience. This paper starts with the theoretical knowledge of customer relationship management. Under the background of “new retail”, this paper analyzes the current situation of RK logistics and RK logistics implementation of customer relationship management to find out the problem. At the same time, this paper takes the Fs project as an example, using the Rescue Model to compare the customer's residual value and rescue costs to determine whether the customer is worth saving. Finally, suggestions for improving the customer relationship of RK Logistics are proposed. The paper implements the “customer-centric” philosophy in the new retail context, improves the customer relationship management system, strengthens the maintenance of existing customers and calculates the rescue cost. Keywords—New Retail; RK Logistics; Customer Relationship Management; Customer Rescue Model

Research on Customer Rescue Model of TPL Enterprise under the “New Retail”