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It is found out from the investigation that college students' ideological trend has shown some new characteristics. They pay attention to events at home and abroad including the Party's meetings, national laws and regulations, employment orientation and so forth. They are positive in ideological understanding and hold optimistic attitude toward life. And they have raised their subject consciousness, sense of participation and responsibility, especially in employment and job-choice. Of course, they still confront with some confusions and difficulties, for example, they take no interest in professional learning and are unclear of employment orientation and career planning, in the aspect of which they show diversified ideological trend. The reason why they have shown such trend is that it is inseparable from rapid development of modern society. The current new thing and rapid change have decided their ideological trend. Therefore, this paper aims to strengthen college students' ideological and political education through deepening theoretical study and education, intensifying their ethic education, widely developing social practice activities and volunteering services activities, organizing varied and colorful campus cultural activities, actively promoting their employment and entrepreneurship and caring for and serving students with financial difficulties. And the paper has proposed that it should strengthen ideological guidance, deepen their sense of identify on socialist core values, conduct ideal and belief education, guide them to build values and realize their life ideals, integrate "three loves" and "three frugalness" education to promote the influence of Chinese traditional virtues and actively make the most of Internet to expand the effectiveness of ideological and political education. Keywords—ideological and political education, college students,

Research on College Students' Ideological Trend from the Perspective of Ideological and Political Education in Institutions of Higher Learning