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Corporate Social Responsibility activities are still carried out haphazardly because the awareness of their implementation is only to avoid punishment from the central government, NGO or the society. In order to sidestep the penalty, many companies will do CSR program without any value and dedication while doing it. This research focuses on how commercial companies in Indonesia and Malaysia, which have the similarity in culture and social life, in implementing CSR programs. This study aims to determine whether commercial companies in Indonesia and Malaysia have similar regulations or code of conduct in implementing CSR. Based on those research objectives, this research will analyze CSR program carried out by PT Sarihusada Generasi Mahardhika Indonesia and Int3Tree Malaysia. This research method used case study methods and belonged to the type of qualitative descriptive research. In-depth interview was done as the primary data and highlighted the laws and ethics issues that implemented between those companies. The results show that there are some different regulations between Indonesian and Malaysian government to conduct CSR program. These differences make each company create different ethical implementation. Thus, Indonesian company is still on the secondary waves, corporate triple bottom line. On the other hand, Malaysian company moves on to business and human

The Regulations And Ethic Implementation of CSR Program in PT. Sarihusada Generasi Mahardhika Indonesia and Int3Tree Malaysia