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Strengthening progressive civil society among Southeast Asia in consumer protection, based on a long history of consumer protection movement which was initiated by civil society. This research focuses on paternalism theory; the development; the needs and applied model in Indonesian Law. This normative legal research using secondary data which is carried out by a literature study and analyzed qualitatively. The study showed that in the consumer protection of drug in Indonesian Law, paternalism has shifted from private to public. Paternalism Theory is needed in the protection of consumer drugs due to the imbalance bargaining position between consumer and business actors. The application of the Paternalism Theory in Indonesian law should be shifted from soft to strong, pure to impure and moral to welfare paternalism. Keywords—consumer protection, drug, Indonesian law, paternalism

Consumer Protection of Drug in Indonesian Law: Examining The Paternalism Theory