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Nahdlatul Ulama (NU)'s rhetoric on Islam Nusantara, became a topic widely discussed among Islamic organization, especially in new media. NU's rhetoric faced few negation from another Islamic organization. one of them are Hizbut Tahrir Indonesia (HTI) who used their official website to offer counter rhetoric. This research aims to understand argumentation rhetoric of Islam Nusantara written at official website of NU and HTI. This research is using Toulmin's model of argumentation rhetoric and Bitzer's rhetoric situation theory. This research finds differences in speech act and Islam Nusantara rhetoric in new media which was caused by pedagogic literature and contestation of intellectual elites between NU and HTI.

Islam Nusantara Rhetoric Among Intellectual Elites of Religious Organization