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Fish ‘n Blues is an enterprise in Jakarta headquarter that concerns the role as supplier and retailer of environmental seafood products. This enterprise adopts Ecopreneurship principles in business activities in front of parties such customer, fisherman, government, and third party called expert environment observer, World Wide Fund for Nature (WWF). The purpose of this paper is to identifies the business ethics manifestations which gained from Fish ‘n Blues enterprise in implementing Ecopreneurship since these business insights is uncommon define in Indonesia. This research uses descriptive methodology and presents comprehensive contribution in understanding environmental fishery industry. This research finding is government has manifestation in the rule maker. Fishermen have manifestation in the ecological sustainability through the proper fishing way. WWF and Archipelago Network have business ethics in the form of empowerment as the fundamental aspects and responsibility. Customer also manifests the business ethics by purchasing the eco-friendly products of seafood. Keywords—Business ethics; ecopreneurship; fishery industry;

Identifying Business Ethics Manifestation in Ecopreneurship Implementation: Study from Fish 'n Blues Enterprise in Indonesian Fishery Industry