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Since the reformation era, Indonesian mass media has a fundamental change. Not only in the increasing number of printed and electronic mass media but also qualitatively changing the nature and diversity of mass media content. In this reformation era, Indonesia became one of the fastest growing mass media industry. The growth of mass media in Indonesia is not only in the form of foundations and only prioritizes the ideal aspect, but also as company form that supported by professional management systems and using of advanced technology products and leads to commercialism. In addition, the mass media of Indonesia increasingly diverse forms. The media manager is positioned as a neutral party in every product journalism it produces, because neutrality is one of the most important messages in the life of mass media in Indonesia. However, publish a work of mass media journalism. The question is, how does the Ulama view media neutrality in Indonesia? To answer this question, the researcher conducted the research using qualitative approach of phenomenology tradition. Through interviews and observations to the Indonesian Ulama the results can be categorized into three aspects: cognitive, affective, and conative. Keywords— media; mass; mass media; islam

Media and Ulama Qualitative Studies of Phenomonological Traditions Concerning the Perception of Islamic Organizations to Media Neutrality in Indonesia