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This research is about the image of the City District Government Sundanese culture in Purwakarta. A positive image not instinctive, but there are PR efforts through its activities, it is intended to establish a good relationship with the surrounding community. Efforts are being made fairly Purwakarta Government managed to build a culture based image Sundanese, besides Purwakarta also received many awards as the best district in the development of one-stop service. This Study is qualitative research with phenomenological approach, phenomenology is a study that explores the deepest experience of informants or objects of research, data collection was done primarily in the form of in-depth interviews with local government PR Purwakarta and secondary sources in the form of literature and supporting data such as historical and cultural presence in Purwakarta. Purposive sampling is the technique of selecting informants in this study. Research results indicate that the formation of the background image of the city Sundanese culture in Purwakarta Regent starting from the idea that has aspirations of hearts since he became ordinary people, he wants to build a more advanced Purwakarta and it wanted to show progress from all sides. The image of the City Sundanese culture development in Purwakarta seen from the aspect of education

The Image of Sundanese Culture City: The Phenomenological Study on Public Relations of Local Government in Purwakarta District