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Pharmaceutical Industry one of industry that has a great effect on health aspect and it affects the economy in a country. This study aims to determine the effect of Earning Per Share, Debt to Equity Ratio, Return On Asset, Inflation and Dollar Exchange at simultaneosly and partially to stock return in pharmaceutical sector. This research purpose to formulate strategy of pharmaceutical industry to improve the performance of stocks return. The sample used is 7 companies from pharmaceutical industry on the Indonesia Stock Exchange (IDX) during the period 20102016. Data type used are secondary data, time series and cross section by using data panel regression with an output linier regression. This research found that EPS, DER, ROA, inflation, and dollar exchange have significant effect on stock return. While variables that have a partial effect in stock return are EPS and dollar exchange with EPS have a positive effect and dollar exchange have a negative effect. A tool for formulating a strategy is to create an AHP questionnaire for experts and SWOT analysis. The result SWOT analysis is a recommendation strategy for increase of EPS value with six operational strategy. Keywords—Linier Regression, EPS, Dollar Exchange and Strategic

Company Strategy Based on Linier Regression of Stocks Return to the EPS and Dollar Exchange at Pharmaceutical Industry in Indonesia Stock Exchange 2010-2016