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Tujia minority is located at the border of four provinces including Hunan, Hubei, Sichuan, and Guizhou. With long-term historical and cultural influences, Tujia minority eventually formed its own unique style of folk craftworks, among which the “Tujia brocade” is one of the most representative art form. The research target in this study is the “Tujia brocade” textures within which six patterns are selected for investigation. The purpose is to investigate Taiwanese design students’ preference and imagery for the “Tujia brocade” textures. This study was conducted with several approaches including documentary analyses, professional interviewing, and questionnaire surveys. Opinions available in references and discussions by professionals and scholars were collected for analysis and conclusion. Eleven samples for the questionnaire survey were selected by simple random sampling. The semanticdifference approach was used to design the questionnaire of imagery and the degree of preference. Some Taiwanese design students were selected as the questionnaire survey target and the effective sample size is 52. The research results were arranged by using the descriptive statistics. It was found from the research results that, there are more apparent differences in the subjects’ imagery perception from the "geometrical” and "regular” aspects. They incline to consist with each other from the "decorative” and “ethical” aspects. For the degree of preference, the subjects prefer the “Tujia brocade” textures which are more of the “animal-themed type”, "plant-themed type”, and “customand tradition-themed type”. Keywords—Taiwanese design student;Tujia brocade;preference and imagery

A Study of Taiwanese Design Student's Preference and Imagery for Textures of qTujia brocadeq