English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

In line with the “New Southbound policy” of the current administration, this study, aiming at people from Southeast Asia, will focus on Malaysians as research subjects, for the close tourist interaction between the two countries. The purchase motive, purchase intention, correlation, and statistics of Malaysian consumers on wedding photography products in Taiwan will be studied. Data will be collected for statistical analyses, including descriptive statistics, factor analysis, ANOVA, correlation analysis, as well as regression, and to examine the hypotheses in this research. Furthermore, suggestions, based on research findings, will be made to the government, the industry, and future researchers. Keywords—theme tour; pre-wedding photography tour; purchase motive; purchase intention; consumer behavior

An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products