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The development process of rural e-commerce in Shandong Province is relatively short, the relevant experience is insufficient, and the policies and systems are still not perfect. At present, while rural e-commerce is developing rapidly, the survival and development faces many challenges. Using SWOT analysis method, the system summarizes the advantages, disadvantages, opportunities and challenges that affect the development of rural e-commerce in Shandong Province, and on this basis, proposes countermeasures to promote the development of rural e-commerce in Shandong Province. Keywords—rural e-commerce; Shandong Province; SWOT

The Status and Countermeasures of Rural E-commerce in Shandong Province Based on SWOT Analysis