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The distribution of social media in changing the perception of the masculinity of rural men is very big. Nowadays, rural men do not only spend their time at work but also at the gym center to have good body appearance. Rural men think that the body shape is an important start to gain attention to themselves and give impact to people perception about the masculinity. Fitness center is more identic with urban culture. Urban males go to the fitness center to shape their body because it is important in the public domain and also the public activity which does not use physical work. The different thing happens to many rural men which is their public activity lack of significance in appearance and most of them usually use the physical energy. It becomes the interesting case to understand the body image of rural men in doing bodybuilding in the fitness center for their body. This study uses the interpretive paradigm and qualitative approach, while in retrieving data is the in-depth interview. This study use phenomenology method with the theory of body by Maurice Morley Ponty. As the compliment, this study gives a concept about body image to see perception formed and relation with media social. This research was conducted at Dukun village, Gresik. The distribution of media social in forming a perception about the masculinity of rural men is actually influential. It is described in the interest of rural men who come to the fitness center. The masculinity that shows body which is built in the fitness center make the rural men practice the bodybuilding as like what they see in media social by their gadget. The process of body building that they do is one of the more existence, which is not all men get. They try to dominate their aim as a form the body that touches the world. Their aim to get an appreciation of their hard effort, easy to interest woman and different visual looking with other become the marvelous thing and they feel that it is the body that embraces the world Keywords—Media social, masculinity, rural men

The Masculinity of Rural Men and the Role of Social Media