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This Research is aiming to map out a specific emarketplace business model for urban-rural communities. The concentrated use of business electronics in major cities in Indonesia is one of the major factors in the low adoption of electronic business in urban-rural areas. The survey results of the Indonesian Internet User Survey Institute said the number of internet users in urban-rural and rural areas by 2017 accounted for nearly 50% of the urban-rural population. This is because the infrastructure for Internet users in urban-rural areas is sufficient. Research method is done by approach of Platform Design Toolkit (PDT) and SWOT analysis to generate alternative strategy for urban-rural market. From this research obtained a business blueprint model e-marketplace which is one of urban platforms in urban e-marketplace. Business model mapping is done on nine elements of PDT through four stages: mapping entities in the Canvas Ecosystem; Find out the benefits and potentials in the Ecosystem Motivation matrix; maps the key value units and "currencies" that are exchanged by entities with Transaction Board; The Canvas Learning Experience to reflect the types of services and opportunities for what the Platform offers to Partners and People. Business processes and transacted products will be able to increase the effectiveness and efficiency optimally so as to improve the urban economy itself. Keywords—model, mapping, urban, e-marketplace, platform design toolkit

Mapping of Electronic Marketplace Business Model in Building Urban Electronic Marketplace