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Under the current environment of new media, with the rapid development of new media technology, it is an inevitable choice to inherit and protect the intangible cultural heritage in Zhuhai in a more efficient way by digital media technology. The new media technology can bring new thought and new method for the protection and inheritance of intangible cultural heritage in Zhuhai. On the basis of the current status of intangible cultural heritage, this paper elaborates the advantages of the new media technology protection method for intangible cultural heritage, and emphasizes the necessity of conducting research and reasonable development in the new media digital technology transmission process of intangible cultural heritage without losing the national spirits and inheritance blood of cultural heritage. Meanwhile, it is also requested to respect and revere the ecological environment generated by intangible cultural heritage and the cultural space formed thereby. Keywords—Intangible cultural heritage; New media technology; Virtual reality; Inheritance and protection

proceedings of the 2018 2nd international conference on management, education and social science (icmess 2018)

Inheritance Protection and Research of Intangible Cultural Heritage in Zhuhai, Guangdong under the Environment of New MediamTaking Zhuhai Doumen Overwater Wedding as an Example