English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Website publicity, an important window for expanding Chinese universities’ international influence, contributes to the reputation of Chinese higher education institutes in the age of globalization. This paper interprets the translation process and the translational eco-environment from the perspective of Eco-Translatology before exploring the concrete translation strategies for university’s website publicity. It argues that translator should make adaptive selections and transformations in at least three dimensions – linguistic dimension, cultural dimension and communicative dimension so as to produce a target text with a higher degree of holistic adaptation and selection. Keywords—three-dimensional transformations; Ecotranslatology; translational eco-environment; website publicity

Translation Strategies for Chinese Higher Education Institutes' Website Publicity