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For talents education, the design of object, process and evaluation have to be adaptable to the development of society, economy and culture. Nowadays, the economy development has stepped into “new normal” phase, together with the adjustment of national strategy, and driven by inner economic regularity, national cultural consumption has been on the rise and the development of cultural industry has entered into a golden age. Recently, “IP rush” has become the engine and energy of cultural industry development. Hence, it is an urge to have an exploration of talents education of IP cultural industry. The paper, based on a detailed analysis of backgrounds of market demand and driving factors for talents education, puts forward that through building cooperative education mechanism, defining education content, enhancing platform construction and perfecting evaluation system, talents’ intellectual property literacy, professional and compound knowledge, the capability of all-media operation and creative ability should be improved.

On Talents Education of IP Cultural Industry Based on Market Demand