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As a comprehensive organic system, rural ecological culture is constituted by three basic elementsrural ecological culture products, rural ecological culture activity mode and rural ecological culture concept. Such problems as the insufficient ecology awareness, a shortage of organization strength, a shortage of talents, the insufficient innovation ability, low industrialization quality and excessive commercialization of development happen to exist in the rural ecological culture. As a result, it's a necessity to promote "culture-adaptability" village strategy and realize optimization of multiple paths for the sake of better forming the "beautiful village" culture.

On the Problems and Countermeasures of Rural Ecological Culture Construction from the Perspective of the Strategy of Rural Revitalization