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Existing research has not obviously uncovered the concept, influencing factor and development model of new real economy. This paper argues that the new real economy should be a high integration of the internet, virtual economy and real economy and affected by consumption and scientific and technological innovation. The former is characterized by consumer personalization, consumer integration and consumer facilitation, and the latter refers to new technologies for basic industries and core intelligent manufacturing technology. Experience learned at home and abroad shows that, in order to develop new real economy, the government should create personalized custom direct marketing platform, promote service transformation of manufacturing enterprises, and play the guiding role of industry funds.

The Concept, Influencing Factor and Development Model of New Real Economy: Experience Learned at Home and Abroad