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This study aims to Analyze the antecedents of interest behaviour in buying pirated software on PCs among University students in Samarinda City. This study uses a quantitative approach using path analysis that is processed with IBM SPSS Statistics 23 software and Structural Equation Modelling (SEM) with IBM AMOS 23. software This study uses a sample of 180 people taken from a number of pirated software users who are active university students. in Samarinda City. The measurement scale uses a Likert scale with a score of 1-5. The questionnaire used was distributed as many as 30 at Samarinda University 17 August 1945, 118 at Mulawarman University, 11 at Muhammadiyah University Tepian University, 20 at Widiya Gama Mahakam University, and 1 at Nahdlatul Ulama University in East Kalimantan. Based on the structural model it can be proven that Subjective Norms, Perceived Risk, and Self Efficacy have a significant effect on Attitude toward Purchasing; Integrity and Value Consciousness have no significant effect on Attitude toward Purchasing; Perceived Risk, Integrity and Attitude toward Purchasing have a significant effect on Purchase Intention; Subjective Norms, Value Consciousness and Self Efficacy have no significant effect on Purchase Intention. Key Word : Subjective Norm, Perceived Risk, Integrity, Value Consciousness, Self Efficacy, Attitude toward Purchasing, Purchase Intention, pirate software, University at Samarinda City.

Antecedent Of Purchase Intention For Pirated Software On Personal Computer Among University Students In Samarinda City